A good LinkedIn account is the best way to attract new users to your business, and it’s not hard to figure out how to do it.
But in order to get the most out of it, you need to understand exactly what the people on LinkedIn are looking for and what they’re not.
This post will cover three of those things, and then give you some suggestions on how to create a better LinkedIn account that will be more likely to lead to better user retention and engagement.
The first step is to understand what LinkedIn is looking for in a potential customer.
This may be different for each individual company, but the basic idea is that LinkedIn is trying to figure a bunch of things out.
They want to know what kinds of users are likely to be interested in the company, what kinds will be looking for specific types of content, what kind of interests and personalities are likely on the company’s team, and so on.
This information can help LinkedIn determine what type of profile you want, what type and level of content is likely to make your company stand out, and whether you’re likely to get users.
This is the most important part of the LinkedIn search, and LinkedIn recommends the following topics for their user research: What kind of users like your business?
What kinds of content will appeal to them?
What types of interests do they have?
What are their skills?
What kind do they like about your business and what types do they dislike about yours?
How many of the people you’re looking to recruit are new to your company?
Are they in a good enough position to join you?
Are you looking for new hires who can help you expand your customer base?
How much does your business cost?
How often do you get new hires?
Do you have enough cash flow?
How likely are you to pay your existing staff?
How satisfied are they with their jobs?
How active are they?
How competitive are they in your industry?
How valuable are your existing customers?
What does your existing customer base look like?
How are you getting value from your existing employees?
Are there any new customers coming to your service?
Are new hires making a difference?
Are the existing customers paying you anything?
How quickly are you recruiting new people?
What do you want to be able to do with your existing team?
What is the growth potential of your existing users?
How does your new customers fit into your company’s mission?
What would your existing revenue look like if you hired a new team?
Are your existing product lines profitable?
How will your existing sales work?
How can you use the new people to increase your revenue?
How is your existing traffic coming in?
Are existing customers using the service?
How do you plan to scale?
What resources do you need?
How fast can you add more people to the team?
How soon can you improve your existing products?
How long does it take for a new hire to complete a new job?
What can you do to help them transition from an existing job to an existing role?
How far do you expect the new hires to go in your current company?
What other metrics are showing that you’re making progress?
If your business is already a good fit for LinkedIn, it’s likely that they have a list of the company-specific things they’d like you to do to attract and retain users.
In other words, you should know exactly what they are looking at in terms of what users want to do and what users don’t want to have to do.
To get started, let’s get some of these things out of the way.
You’ll notice that the following questions are all different in each case, and each of them have a specific purpose: Do you want new employees to join your team?
Do your existing hires need to learn how to use your product?
Can you use your existing tools to improve your customer-facing capabilities?
Do new hires have a good reputation for their work?
Are employees satisfied with their current positions?
Do employees like to work in your company and can you find a candidate that’s in a similar position?
How interested are you in getting a new user to join the company?
How successful are you at finding users?
Is your company growing or is it stagnating?
Do the people who you want your customers to work for have any experience in the industry?
Are users interested in your product and want to use it?
What about your existing and new employees?
Do users have an interest in the product or the company that you offer?
Is it a company that is doing well or not?
How did you find users?
What type of content are they looking for?
How old are they and what type?
Do they like your product or your company more than you?
How would they respond to your product if you offered it to them for free?
How easy would it be for you to get a new customer to join?
How good is your ability to recruit new people and do that efficiently?
How comfortable is your product for users?
Are current users satisfied with your current customer base and how